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GENPEAU is a combination of “Genesis” and “Peau,” meaning the origin of the skin. The name represents the company’s philosophy of pursuing pure, fundamental beauty that comes from healthy skin. It reflects GENPEAU’s commitment to developing cosmetics that restore the skin’s natural balance and enhance its vitality from within.

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GENPEAU operates as both a cosmetics manufacturer and a cosmetics OEM/ODM provider. The company develops its own branded products while also producing customized formulas for partner brands. With professional manufacturing capabilities and product development expertise, GENPEAU supports a full spectrum of beauty product creation from concept to final production.

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GENPEAU was founded on May 21, 2014. Since its establishment, the company has steadily expanded its R&D capacity, manufacturing scale, and global market presence. Over the years, GENPEAU has grown into a trusted beauty company backed by certifications, awards, and successful product launches.

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The GENPEAU Research & Development Center is located in Songdo International Business District, Incheon. The center focuses on developing innovative cosmetic formulations, safety testing, and ingredient research. Equipped with advanced laboratory systems and professional researchers, it serves as the core engine behind GENPEAU’s product innovation.

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The GYes. GENPEAU operates a cosmetics manufacturing facility that meets CGMP-level cleanliness and safety standards. The facility is designed to maintain strict quality control, hygiene management, and standardized production processes. This ensures that every product is manufactured under safe, systematic, and globally compliant conditions.

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The company has obtained ISO9001 for quality management and ISO14001 for environmental management. GENPEAU is also recognized as a venture company and holds an officially certified corporate research institute. These certifications reflect a high level of manufacturing reliability, environmental responsibility, and technological competency.

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Yes. GENPEAU has received awards from various institutions including the Incheon Small and Medium Business Office, the Incheon Regional SMEs and Startups Agency, and even a commendation from the National Assembly. These awards acknowledge GENPEAU’s excellence in product innovation, export performance, and business growth.

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Lepriel Cloud Cushion and PetiTree White Nose Mayu Pack were both chosen for the HIT500 program. This recognition is given to outstanding products that demonstrate strong market competitiveness, consumer satisfaction, and innovative formulation.

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The 3-step PetiTree White Nose Mayu Pack is designed to deeply cleanse blackheads, exfoliate dead skin, and soothe the skin afterward. Using natural ingredients derived from Jeju, it offers effective pore care while minimizing irritation. The three-step system provides a complete blackhead solution—softening, removing, and calming the skin all at once.

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The LEPRIEL Cloud Cushion offers SPF50+ PA+++ sun protection along with whitening and wrinkle-improving functions. It provides a lightweight yet high-coverage finish that blends seamlessly into the skin, delivering moisture and radiance. It is especially popular for its smooth application, long-lasting adherence, and skincare-like feel.

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Yes. Several GENPEAU products, including the LEPRIEL cushion and ELVICHE color balm, are dermatologically tested and certified as hypoallergenic. The tests confirm that the formulas are gentle, safe for daily use, and suitable for sensitive skin types. This ensures that consumers can trust the safety and comfort of the products.

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The ELVICHE Triangloss Color Balm is a multifunctional 3-in-1 lip product that works as a lipstick, tint, and balm. It contains natural ceramide, which protects the lips’ moisture barrier, and rosehip oil, which delivers deep hydration. The smooth texture helps maintain soft, vibrant, and healthy-looking lips.

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It is officially approved as a quasi-drug by the KFDA. The formula minimizes skin irritation while effectively removing body hair. Its dermatologically considerate formulation allows it to be used comfortably even on sensitive areas, making it one of the most reliable home-use hair removal creams.

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Yes. GENPEAU exports its cosmetic products to various global markets. The company has completed several overseas regulatory certifications, allowing its products to meet international standards. GENPEAU continues to expand partnerships with global distributors, enhancing brand presence in both Asian and Western markets.

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GENPEAU is built on the values of challenge, passion, quality, and trust. The company strives to create products that are safe, reliable, and beneficial for the skin. By maintaining high ethical standards and a commitment to innovation, GENPEAU aims to provide healthy beauty solutions that customers can trust and use with confidence.